Where I am…


You need to know where you are, before you can get direction on where you’re supposed to be.



What is your Why?


Simon Sinek, President of Apple,  explains how great leaders inspire action in this popular Ted Talk.
Start with your Why. Not your How.
Apple sells an identity.
The iconoclasts.
The rebels that ate from the Apple in the Garden of Eden.
So, do you want to be one of us?
And by the way, you can buy a computer, iPhone, and
What is your purpose?
Your why?
What the burning singular thing that drives your message?
Is it real?
Is it true?