You need to know where you are, before you can get direction on where you’re supposed to be.
Simon Sinek, President of Apple, explains how great leaders inspire action in this popular Ted Talk.
Start with your Why. Not your How.
Apple sells an identity.
The rebels that ate from the Apple in the Garden of Eden.
So, do you want to be one of us?
And by the way, you can buy a computer, iPhone, and
What is your purpose?
What the burning singular thing that drives your message?
Is it real?
Is it true?